I asked Leila a few simple questions and from her answers I’m going to formulate a quick, easy-to-understand and effective UVP custom to her and her ideal client!
1. Give me 2-3 adjectives to describe you as a photographer – not your style but how you work as one. Ie – calm, discerning, fun, high energy etc
Leila: Calm, encouraging, relaxed
2. Describe your photo work/style with three adjectives
Leila: Ethereal, joyful, artistic
3. What are your brides generally looking for in a photographer – what end result do they want
Leila: An experience where they feel special, are given experienced guidance, and walk away with creative images
4. What are two areas of expertise/things you do really well? Ie – client experience, fast turn around, you make clients feel confident etc
Leila: Make clients feel seen and supported. Deliver elevated images
STEP 1: We’re going to look at who Leila is serving. It’s always best to start with your ideal client in mind! She is serving couples who want to feel special, want guidance, and want creative images. Check!
STEP 2: We’re going to look at what Leila does really well. She is great at making clients feel seen and supported and delivers on elevated imagery. Check!
STEP 3: Now we look at HOW Leila does this. She says she has high touch client experience, fast turn around, and makes her couples feel confident in front of the camera.
STEP 4: Finally, we pick out the main result Leila is serving up: The end result her clients are getting is elevated imagery from their wedding day.
Our formula: WHO YOU SERVE + WHAT YOU DO WELL + HOW YOU DO IT DIFFERENTLY THAN OTHERS + END RESULT
Add this all up and we get:
I create joyful and artistic imagery for couples who want an experience as special as their love story. I specialize in guiding couples to feel confident and supported so they can have the elevated creative imagery they’re dreaming of for years to come.
This statement clearly communicates what sort of experience and service prospective couples can expect when working with Leila. Why does this matter? Because as couples are price shopping around, it’s THIS sort of scroll-stopping, clear, unique value proposition that is going to make Leila stand out in the clients mind.
If these things align with what the prospect is looking for… he/she will be EXCITED to move forward with booking because it’s an exact fit for what he/she has been looking for!
This statement would be the perfect above-the-fold beginning to a Leila’s Price Guide, website, or even a get to know me Instagram post! It could be repurposed/shortened for an Instagram bio and more!
Does it make sense now why I am soooo passionate about teaching you about your UVP?! 😉
While you’re here, I want to mention a new freebie that serves as a great next step to this blog post!
When you price correctly + present your pricing well = you’re more likely to book clients that are a perfect match for you! This is why I created a free collection plug-and-play pricing calculator. Enter your email, plug in a few numbers, and like magic you can see what you **really** should be charging to make profit! And… I’ll show you quick action steps on how to book clients even after raising your rates!