July 19, 2022
I’m continuing my series on outsourcing, and today I’m talking with Skylar of Skylar Rain Photography. I know it’s kind of a debate out there on whether blogging is dead or not. Do people even still read blogs? Personally, I still love to read blogs and I have found blogging to be a kind of underutilized tool, even in my own business, because it’s a form of content that’s out there forever. It’s long form content, it’s searchable, you can repurpose it, etc. So, I’m really excited to chat with Skylar about outsourcing blogging. Check out the bullet points of our convo below, or watch our instagram live here.
For anyone who may not know who you are or what you do, tell us about you!
I think the biggest thing I love about blogging is that it’s perfect for repurposing. You can use it for Pinterest, Facebook, Instagram, etc. and you can keep reusing it even years later. For photographers who are like me and leave blogging to the side and think it may be something that’s good to outsource, what does the process look like?
I love that idea, because not only does it take so much off of the business owners plate, but you’re optimizing it in a way that a photographer may not know how to do on their own. We can blog, but it may not be used to it’s full potential.
Okay, I want to discuss cost. Why would I pay someone when I can do it myself? How can I see this fitting in to my business?
Let’s say I book a wedding from a blog post. Even if I had paid $500, if I ended up making $2,500 from the wedding then that’s a huge return on my investment! I’m going to end up making more money and getting more bookings by hiring someone like you.
We still get traffic on some of our blog posts from years ago because of the location or the venue. Researching what people are looking for and searching for is huge because you can really curate your post to what people are actually going to google.
I’m curious to hear your thoughts on someone who is afraid to give up control. Will you be able to do it the way I do it?
I think that would give a control freak a lot of comfort, just knowing that it can be changed if needed.
What would you say is the top benefit in working with an outsourcer vs. just trying to DIY it?
I’m always trying to ask myself if the task I’m doing is really moving the needle, or am I just doing it because I feel like I need to or because that’s what you’re “supposed to do”. In reality, I could use that time to do something else that will actually move the needle if I were to outsource.
If someone does want to take the next step towards outsourcing, what do they do?
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