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So, you sent off your price guide yet again to hear nothing but crickets, huh?   I hate that feeling! It leaves you wondering, what was I missing?    I’m no stranger to getting ghosted. In fact, back in 2019, I got ghosted so much that I got completely fed up with it and totally […]

ICYMI, I’ve been teaching all about value via my masterclass Stand Out Anywhere! Create your own unique value proposition and communicate your value to ideal clients to see better bookings this year! Value is based on perception; meaning, whether or not a prospect decides to book you is based on whether or not they PERCEIVE […]

Have you ever gone shopping only to pick up an item you like, look at the price tag, and feel your jaw drop to the floor at how expensive it is? This is called “sticker shock!”   I remember once when we were on a trip in San Diego I went into an Anthropologie store […]

I saw an Instagram story recently where a photography educator shared a poll asking what other photographers goals for the year were… The resounding and unanimous answer? “Book more clients!” “Fill my calendar!” “Take twice as many weddings/portraits!” Although, as any photographer knows, booking more clients can be tougher than it seems.  Finding your ideal […]

“It’s hard to stand out when the photography market is so saturated…” Unpopular opinion: I totally disagree! When it comes to standing out from your competition, the real issue isn’t saturation! 👇🏼👇🏼👇🏼 The issue is whether you are identifying and communicating what makes your business unique and valuable to your ideal clients.  If you are […]

First of all… *how* is it almost the end of 2021?!    With my pregnancy beginning in January of this year, every month has simply flown by! And as the end of the year approaches, I get excited because that means that I get to jump into goal setting and planning for next year! I […]

Having a task management tool is essential for a business that runs smoothly!    A task management system, if you have not heard of this before, is a site or a software that essentially keeps track of your tasks for you, whether you work it like a to-do list or set it up with recurring […]

You know I’m all about ways to save time… But now that I have a kiddo, I am *really* all about saving time! Being a busy mom to a newborn has forced me to really dig into ways to expand the margins of my hours.   One way that helps me save time is utilizing […]

I believe life happens in seasons. There are seasons where we work really hard or things are tough, and then there are seasons of joy and rest.   The same happens in business! There are seasons of hustle and seasons of just doing the bare minimum.   What do you do when you’re in that […]

“I hope that in this year to come, you make mistakes. Because if you are making mistakes, then you are making new things, trying new things, learning, living, pushing yourself, changing yourself, changing your world. You’re doing things you’ve never done before, and more importantly, you’re doing something.” -Neil Gaiman   I’m a Type A […]